After an exciting Disney takeover of Las Vegas’ Fountains of Bellagio during the 2025 Las Vegas Grand Prix, Disney and Formula 1 join forces again for the 2026 season on a Fuel the Magic campaign. Family travelers venturing to select F1 races around the world this year will not only find thrilling and action-packed moments but also Disney experiences.
It all began at the Australian Grand Prix and now shifts into high gear at the Chinese Grand Prix, with more races planned throughout the rest of the 2026 season.
The collaboration includes original WEBTOON content, new branded products, and industry-leading entertainment reflecting the energy of each host city with the personality of Mickey and friends.
WEBTOOM and Disney teamed up to create Mickey X Formula 1 Racing to the Top!, an original vertical comics series to run exclusively on WEBTOON’s global platforms throughout the season. The series launched March 6, with Mickey Mouse, Minnie Mouse, Donald Duck and Goofy coming together to help support a racing team in crisis.
The Chinese Grand Prix kicks off March 13 through 15. At each host city with Fuel the Magic fanzones, expect retail pop-ups. Additionally, race-specific pieces and a core collection from Disney and Formula 1 will be available at the F1 Hub and Grand Prix Plaza, as well as online and the Amazon F1 store (United States only).
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