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Comfort Hotels Undergoes Transformation, Becomes More Family-Friendly Than Ever

by Aoife O'Riordan

Dec 4, 2023

© CS3 Photography

Destinations / North America

Last month, Comfort Hotels, part of Choice Hotels brand, unveiled its first Rise & Shine prototype, a game-changer for family travelers seeking safe, comfortable and fun stays on the road. The new Rise & Shine was revealed in the opening of Comfort Inn & Suites in Mountain Grove, Missouri, located near Mark Twain National Forest.



© CS3 Photography

The 56-room property meets guests needs with tailored spaces to relax, work and sleep. Family travelers can enjoy the best of Comfort Hotels with the new hotel thanks to new amenities and a family-friendly feel.


Features include an outdoor patio with an indoor/outdoor fireplace, open public spaces with maximized natural lighting and upgraded guestrooms with modern fixtures and furniture. Guestrooms also include semi-open closets and new on-the-go stations by the door. New prototypes in guestrooms see uplighting on guestroom headboard walls. Comfort Inn & Suites in Mountain Grove also features a front desk welcome wall.



© CS3 Photography

Choice Hotels recently compiled data to better understand its customer base, and the new hotel and implementation of these new features aim to enhance family travelers’ experiences. The hotel brand found more than half of all parents with young children have fond memories of staying at a Comfort Hotel in the past, with more than 90 percent of parents choosing Comfort Hotels for family vacations and road trips with kids.


Eighty-one percent of people recognize Comfort Hotels for family-friendly amenities and offerings, with nearly 90 percent of parents surveyed expressing eagerness to stay at Comfort Hotels with their kids again in the future.


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