Family travelers are invited to Fort Myers, Florida, to experience Margaritaville Beach Resort Fort Myers Beach’s new Fins Up! Beach Club.

© Margaritaville Beach Resort Fort Myers Beach
“Guests are officially invited to Fins Up! Beach Club to soak up the rays while grooving to the sound of live and programmed entertainment, sipping a frozen concoction and enjoying fresh, local fare,” said David Cesario, general manager, Margaritaville Beach Resort Fort Myers Beach. “Whether staying at the resort or joining us with a day pass, guests are sure to be transported into a vacation state of mind at Fins Up! Beach Club.”
The beach club boasts a 15,000-square-foot pool overlooking the Gulf of Mexico and offers direct access to the beach. A large sundeck with lounge chairs and private cabanas surrounds the lagoon pool. Guests may take advantage of poolside food and beverage service, or visit the 5 o’Clock Somewhere Bar & Grill with 60 bar stools plus additional seating. The Salty Rim debuts soon, offering gourmet hot dogs, pizza and frozen drinks. The beach club is also home to a soundstage for daily live entertainment.

© Margaritaville Beach Resort Fort Myers Beach
Wristbands are required for entrance to the beach club. Hotel guests receive wristbands upon check-in. Day pass pricing starts around $65 and varies by season.
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