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Hilton, Norwegian Cruise Line Partner with PLAYSTUDIOS Gaming Platform

by Aoife O'Riordan

Feb 22, 2023

© Norwegian Cruise Line


As the fastest-growing segment in the gaming market for 2023, mobile gaming takes its next step with new and renewed partnerships between casual gaming platform PLAYSTUDIOS and Hilton and Norwegian Cruise Line, allowing family travelers to enjoy games even when on vacation. PLAYSTUDIOS draws travelers through the brand’s innovative loyalty program and long-standing strategy for customer retention within travel and hospitality.



PLAYSTUDIOS © Norwegian Cruise Line

Now, the brand’s renewed partnership with Norwegian Cruise Line follows closely behind the brand’s new partnership with Hilton Hotels. PLAYSTUDIOS creates free-to-play games where users can accrue points toward complimentary experiences, from high-end travel to entertainment and more.


With the renewed Norwegian Cruise Line partnership, users can play for $250–750 off any cruise, or select one of 500 three- to seven-night sailings to the Mexican Riviera, Bermuda, Bahamas, Alaska and the Caribbean. Onboard, PLAYSTUDIOS guests enjoy complimentary dining options, live music entertainment, theater, comedy and an array of accommodations.


The partnership with Hilton Hotels allows users to enjoy complimentary travel across Hilton Caribbean properties, including Hilton Barbados Resort, Hilton Tulum Riviera Maya and Conrad Tulum Riviera Maya Resort. Players can use their loyalty points for a complimentary night stay and/or $100 in resort credit for food, restaurants, spa experiences and more.



Games include My Vegas Bingo, Tetris, MGM Slots and more. With more than 1.5 million daily average users, PLAYSTUDIOS invites more gamers to enjoy playing while also reaping the benefits of fun travel experiences.


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