LEGO LIVE NYC Offers Another Reason to Take the Kids to NYC

Need another reason to visit New York City in winter with young children? How about LEGO LIVE NYC, set to run Feb. 16–18 at Pier 36 in Manhattan? Highlights will include life-sized LEGO creations, workshops with Master LEGO builders and a whole menu of interactive LEGO activities.

The inaugural U.S. event, designed to attract locals and visitors of all ages, will include a range of interactive themed play zones, each offering a distinct experience. There will be classic building challenges, for example, and workshops where kids can use coding and robotic technology to program a multifunctional model.

At the Master Lab Help Desk, families can get one-on-one advice and show off their creations to LEGO Master Builders, as well as explore the latest LEGO building sets, compete in building challenges and take photos with LEGO models based on characters from such iconic films and LEGO properties as Star Wars and NINJAGO.

Families can download the LEGO Life app, a safe, social network for kids that offer details on show activities and insider tips. The LEGO Life team will host exclusive opportunities to build, capture and share unique LEGO creations made at the show with the broader community of LEGO fans in the app.

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The Meet the Masters on the Main Stage event allows kids to interact with a LEGO Master Builder and learn building tips and tricks in live demonstrations, competitions and Q&A sessions.

The LEGO Architecture section is a community building area where families can together to build the iconic skyscrapers that make up the Manhattan skyline.

The LEGO Minecraft: Journey with Steve zone focuses on using thousands of specialty LEGO pieces to build the Minecraft universe, while the Coding Corner encourages kids to build, code and play with the new LEGO BOOST and heritage LEGO MINDSTORMS toolkits to create their own LEGO robot.

At the LEGO Shop, families can browse a huge selection of LEGO sets for builders of all ages, and select from an assortment of show-only souvenirs.

“New York City is home to many of the world’s most dedicated, creative and passionate LEGO fans, so we are thrilled to debut this one-of-a-kind experience with families in the tri-state area,” said Michael McNally, senior director, brand relations, LEGO Systems, Inc. “We can’t wait to see how that inherent creativity comes to life as we engage New Yorkers and visitors alike in memorable hands-on, minds-on LEGO play experiences for the entire family.”

Tickets are now available and can be purchased here. General Admission costs $30; Very Important Guest costs $45, and it is $75 for the Very Important Kid option.