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Hertz Adds Premium 4×4 in Time for Peak Road Trip Season

by Aoife O'Riordan

Apr 2, 2026

© Hertz

Products

This spring, Hertz gives family travelers a new way to explore the country with the introduction of INEOS Grenadier, a premium 4×4 now available to rent at select U.S. airport locations. In fact, Hertz will offer the largest availability of Grenadiers for rent anywhere in the country.

 

The INEOS Grenadier 4×4 combines German engineering with British design. The vehicle first entered the Americas market in 2023 and has since grown its portfolio and presence across the region. The vehicle boasts leather upholstery, heated seats, safari windows, premium sound system, 18-inch alloy wheels and more.

 

© Hertz

“With the addition of the INEOS Grenadier, we’re continuing to broader customer choice and reflect travelers’ evolving preferences for unique, premium driving experiences that make the journey just as memorable as the destination,” said Adnan Manzur, SVP, North America Customer Operations, Hertz.

 

In other words, the INEOS Grenadier 4×4 is perfect for any and all types of family road trips across the country this spring and summer, whether ascending a mountain or traversing the desert.

 

“Introducing the Grenadier to Hertz customers gives more drivers the opportunity to experience our vehicle’s capability and engineering firsthand,” said Gregor Hembrough, EVP, INEOS Automotive Americas. It also highlights the strong demand we’re seeing as our brand continues to grow its presence across North America.”

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