Greek Hotel Company Redefines Family Travel in Greece with New Programming

Greece-based hospitality company Empiria Group invites family travelers to try a new way of travel by traveling with intention, curiosity and immersion in local culture. The group’s new Kinship offering encourages meaningful, hands-on cultural experiences that cater to the whole family and allow them to see the destination through the lens of Greek heritage, creativity and connection.

Vedema, a Luxury Collection Resort in Santorini, and Parīlio, a Member of Design Hotels in Paros provide immersive family programming, inviting kids and parents to engage in experiences together and connect through shared discoveries and screen-free moments.

At Vedema, families can expect shared experiences like:

Music and Mythology Workshops

In partnership with the island’s Symposion Cultural Center, families can participate in mythology workshops and intimate live performances combining music, storytelling and the art of play.

Cooking Classes

Spend time with Vedema’s chefs in the kitchen for hands-on cooking classes. Experiment with local ingredients, create age-old recipes and learn traditional culinary techniques.

Greek Lessons and History

Participate in guided visits to nearby Atlantis Museum to learn about Minoan history of Santorini and the myth of Atlantis, and see Plato come to life in an animated hologram. Back at the hotel, guests can take daily Greek language lessons.

Hiking Trails

Take guided hikes across Santorini’s lesser-known villages such as Imerovigli, Skaros and Pyrgos to get a one-of-a-kind view of the island’s volcanic terrain and cliffside vistas.

Farm Visit

Head to the Island’s Nomikos Farm for an inside look into traditional agricultural practices, engage and bond with the land, and participate in seasonal harvesting and farm tastings.

Across the Aegean, Parīlio offers a different approach to family immersion and meaningful connection through activities such as:

Loom Weaving

At the home of Marigoula, a traditional artisan, families will learn the traditional art of loom weaving, also known as argaleios in Greek. This art is a near-forgotten tradition dating back to 1858.

Cultural Exploration

Embark on guided cultural treks through the marble quarries of Marathi. Connect with the island’s history. Families can also visit Emmanuel Fokianos’ contemporary marble workshop.

Environmental & Sustainable Visits

Visit Petra Farm, an organic family-run farm offering the taste of Paros through heirloom produce and traditional harvesting.