Family by JW is an all-new program launched by JW Marriott, part of Marriott International, highlighting core family values and the importance of spending quality time together on vacation. What does that mean? JW Marriott’s newest endeavor partners with a variety of non-profit and exciting collaborations, offering exclusive on-property experiences.
Families bond over shared interests, learning something new and actually participating in activities together. With JW’s new program, families choose from a variety of family travel experiences, including customized activities and enriching experiences.
Stretch it out with with The Joffrey Ballet School, learn to cook with hands-on classes with JW Marriott chefs or explore the world of art. Designed for families with children ages 5–12, Family by JW utilizes the best of the brand’s 83 luxury properties all around the world showcasing the best ways families can entertain, interact, enjoy and make memories while on vacation.
Stay and play with activities geared toward authentic discovery of the JW property while delving into your surroundings. The new program focuses on three main components: creativity, culture and activity.
Family by JW focuses on creativity with a Guggenheim Museum collaboration. Guests of all ages engage in art-centric activities and explore the wide world of design and architecture.
Armed with an activity guide created by the Guggenheim, families embark on elf-guided tours and the kids enjoy architectural-focused exercises. Design your own building together, move through the space and feel inspired by the city and artistic surroundings.
Get active with the kids and encourage a healthy understanding of the importance of keeping both your mind and body active and healthy.
The Wind Down and Get Up series offered by The Joffrey Ballet School engages children and families in a relaxed and easy stretching exercise promoting health and deep sleep. The Joffrey Ballet partnership also includes turndown service gifting practice cards that demonstrate stretching techniques and in-room exercises for families. Make it a fun routine before bedtime, or practice your stretches each morning.
Teach the kids the importance of understanding cultural diversity and nutritional values with interactive cooking classes. Led by JW culinary experts and chefs, even the youngest family foodies enjoy preparing healthy cuisine inspired by the destination and culture. By focusing on where food comes from, culinary experts and property chefs offer families a new appreciation for dinnertime.
For those nights when the kids are tired and want to hang in, opt for the in-room program, offering the same healthy food, family dinner focus and homemade meal in the comfort of your room.
Each activity is unique to the individual property and offers genuinely fun and entertaining ways for kids and families to enjoy something together. Walk away with a deeper appreciation for quality family time.
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