Family travelers and football fans might want to squeeze a trip to Pasadena, California, into their schedule, as the 2026 Rose Parade returns. The San Francisco Travel Association is set to debut its first float in nearly 50 years at the parade, which will have an official theme of The Magic in Teamwork. San Francisco will honor the theme by celebrating the people, places and shared experiences that unite the city.
The 55-foot float, designed and built by Fiesta Production Inc., will feature floral recreations of iconic landmarks such as the Golden Gate Bridge; Victorian Painted Ladies; a full cable car; and the Dragon Gate, which welcomes visitors to the oldest Chinatown in North America. Every part of the float will be created from flowers and natural materials to highlight the artistry, tradition and innovation shown throughout San Francisco. There will be more than 50,000 individual flowers on the float alone.
“Our goal is always to surprise and delight, and it’s an honor to showcase San Francisco on such a celebrated global stage. Our float will capture the culture, diversity, and collaborative spirit that define our city, and we hope it sparks joy and inspiration for parade viewers everywhere,” said Anna Marie Presutti, president and CEO, San Francisco Travel Association.
The 137th Rose Parade will take place in Pasadena, California, on Jan. 1, 2026. If travelers or locals can’t make the parade, it will also be broadcast live around the world (check your local listings). This beloved New Year’s Day tradition will feature dozens of floral decorated floats, marching bands and equestrian units.
Read This Next
#WhereverFamily
Insta FeedHotels
Sep 1, 2026This London Hotel Launches Little Londoners Family Package
Balance a city break in London with kid-friendly experiences at Sea Containers London, an upscale, riverside hotel. The property recently debuted the Little Londoners package, a thoughtfully designed offering that makes exploring London easier (and more fun) for both kids and parents.
Sponsored Content
GET TO KNOW TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal’s program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business.
Europe
Aug 27, 20266 Geneva, Switzerland, Destinations for Family Travel
It’s time to start dreaming of your next family trip. Here’s some destination inspiration for you. Take a visual journey through Geneva, Switzerland, with us.
Hotels
Aug 26, 2026Make One Final Summer Splash at These 3 Unreal Hotel Pools
Summer may be coming to a close sooner rather than later; however, the warm air tends to linger into September, allowing for more fun in the sun.
Sponsored Content
Best of Both Worlds
Enjoy the best of both worlds when you fly with TAP Air Portugal thanks to the Portugal Stopover program. With the program, TAP passengers, whether traveling for business, leisure or both, can stop in Portugal for up to 10 days at no additional airfare on the way to their final destination. What does this mean for travelers wishing to explore by both land and sea? It means after flying to Portugal with TAP and experiencing the country in an entirely new way, travelers can then embark on scenic river and ocean cruises from Portugal’s port cities, or fly with TAP to another European destination.
Multigenerational
Aug 26, 2026Study Finds Road Trips Dominate 2026 Fall Travel, Generational Travel Habits
Hertz’s recent survey and booking data reveal how Americans travel this Labor Day and throughout the fall season. The company found nearly half of U.S. adults plan to travel this autumn, with road trips greatly outpacing air travel.
ShareThis