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Shangri-La Partners with Plaay? to Create Sustainable Toys in Support of Make-A-Wish International

by Kimberly Inlander

Dec 26, 2022

© Shangri-La


Make your family travel charitable. Shangri-La announced its collaboration with sustainable toy maker plaay? to craft wooden tiger toys to raise funds for Make-A-Wish International. Paying homage to the hotel brand’s Asian heritage, the tiger is inspired by this year’s Lunar Year of the Tiger, and 100 percent of the profits will be donated to grant wishes for children with critical illnesses.


“Family has always been at the heart of Shangri-La and we are delighted to be partnering with plaay? to further support Make-A-Wish International and the life changing work they do for families. By working together this festive season with our Lunar Tiger and looking ahead to the Lunar Year of the Rabbit, we hope to make children’s Shangri-La come true,” said Elena Mendez, vice president marketing (F&B) and corporate communications, MEIA, Shangri-La.

toy rabbit

© Shangri-La

The Lunar Tiger Toy is available exclusively at select Shangri-La hotels across the Middle East, Europe, India and Canada, through the end of January 2023. The toy is handmade of sustainably sourced oak, hand painted with non-toxic paint, and boasting a tail of naturally sourced rustic twine, with black beads for eyes.


“As a small family run business, to be partnering with such a family focused hotel group like Shangri-La, in support of other families, is truly special and we are so pleased to be part of this programme. We hope our Lunar Tiger Toy, which represents strength and bravery in Asian culture, can bring as much joy to children around the world, as it did to us when creating it,” said Ben Sharman, founder, plaay?, Luxury Wooden Toys.


Looking ahead, a limited-edition wooden rabbit toy promotion, in honor of Chinese New Year 2023 and the Lunar Year of the Rabbit, will be available on plaay?’s online store. Purchase Jan. 22–Feb. 22, 2023, with promo code SHANGRILA for a 15 percent discount. Shangri-La additionally continues to grant wishes to Wish Children.


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