ClassPass recently expanded its partnership with EBG, adding 10-plus new theme parks across the country, including family travel favorites like Sesame Place Philadelphia, Knott’s Berry Farm and Dorney Park. The ClassPass app provides access to thousands of fitness and wellness experiences worldwide, and this major U.S. expansion into entertainment and family activities comes with the collaboration with EBG, a leading entertainment and travel commerce platform that connects brands to high-value experiential offerings and new benefits.
Birch Aquarium © ClassPass
Users can now book admission to a curated selection of theme parks, zoos, aquariums and other attractions using ClassPass and users can use the same ClassPass credits they already use for workout classes, spa appointments and more to book a day at a theme park.
“Our mission has always been to give users one flexible way to access wellness, however they define it,” said Fritz Lanman, CEO, Playlist, ClassPass’s parent company. “For some that’s a yoga class or a spa visit; for others it’s a day out with family at an amusement park. Adding theme parks, zoos, and aquariums extends that mission to even more of the experiences our users love, while giving these venues a powerful new channel for attendance and incremental revenue.”
Dorney Park © ClassPass
New destinations include Bay Area Discovery Museum; Georgia Aquarium; Golf N Stuff Family Fun Park in Norwalk, California; Kennedy Space Center; LEGOLAND Florida; Phoenix Zoo; San Antonio Zoo; SeaWorld San Diego; Sesame Place San Diego; Six Flags Magic Mountain; and many more. Credits can be redeemed for bundles of one, two or four tickets.
The launch builds on ClassPass’s rapidly growing lifestyle offerings, which now include movies, painting, live events and more. The evidence shows more demand for ways to use ClassPass credits beyond fitness: Movie bookings on ClassPass increased more than 22 percent from March to May 2026, after Regal Cinemas, Marcus Theatres and LOOK Dine-In Cinemas joined AMC Theatres on the app in February 2026.
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