Allianz Survey Shows Entertainment Large Part of Travel Plans

Family travelers are ready to be entertained. Travel insurance company Allianz Partners’ annual Vacation Confidence Index indicates entertainment as a key factor in upcoming travel plans. Sixty percent of those surveyed plan to attend at least one ticketed event this year, with 20 percent expecting to attend three or more events.

The average expected attendance corresponds to age, with younger respondents more likely to attend events. Seventy-six percent of those aged 18–34 plan to attend one event and 28 percent plan to attend three or more events, compared to 45 percent of those aged 55 and older attending one event and 12 percent attending three or more. Men (63 percent) are more likely than women (57 percent) to attend an event. Forty-four percent of respondents will visit both indoor and outdoor entertainment venues.

“Entertainment is a huge part of the American travel landscape, with fans eager to punch their ticket to fun,” said Daniel Durazo, director of external communications, Allianz Partners USA. “The lifting of mask wearing and COVID testing requirements has helped bolster fan demand while event ticket insurance can help protect ticket buyers against losing their investment when they can’t make their event due to an unexpected illness or another covered situation.”

Results are based on a sample of 2,011 Americans aged 18 and older. The survey took place May 2–4. For more information about methodology, visit the website.