Athens Off the Beaten Path: Where to Shop

Visitors, especially family travelers, to the Greek capital of Athens are sure to spend some obligatory shopping time in the ancient neighborhood known as Plaka. Known for its touristy handicraft shops and tavernas serving authentic Greek cuisine, this popular neighborhood is a must for souvenir shopping.

But what you may not know is Greece is a great place to shop for trendy European fashions hot off the runaway, not to mention beautiful jewelry and artwork from some of the world’s most talented artisans. For an authentic European shopping experience far from any tourist traps, head to one of the neighborhoods locals go to when they are looking to fill their homes and closets with the latest trends.

Glyfada, a southern Athenian suburb located along the coast, offers the ideal place for some shopping therapy. Streets lined with fashionable boutiques and stores bearing some of today’s biggest names in fashion are a local favorite. The neighborhood offers something for everyone in a variety of price ranges, along with an amazing assortment of restaurants, cafés, coffee shops and bars so the family can grab a quick snack or enjoy a delicious meal while taking a break from shopping. And don’t forget to head to the waterfront at the end of your day to unwind while you watch the sun set into the sea.

Insider Tip: Greek stores offer fantastic deals twice a year, after Christmas and at the end of summer, with sale prices hitting up to 70 percent off, so if you want to pick up some incredible fashion deals and are planning a trip during January or August, be sure to plan some quality shopping time into your trip.