The Museum of Ice Cream has a brand-new experience for families and all ice cream lovers in general. The Museum of Ice Cream launched The Pint Shop, an interactive grocery shop destination sponsored by Target and located in New York.
“When we launched Museum of Ice Cream in 2016, we set forth to unite the world through imagination and creativity,” said Maryellis Bunn, founder and creative director, Museum of Ice Cream. “I set out to create The Pint Shop as a place where you can curate your own experience to share in real life, and among your peers. The launch of The Pint Shop is a new experience under the umbrella of MOIC, which celebrates the accessibility and democracy that ice cream brings.”
Open to the public on a first-come, first-served basis, the new shop frequently attracts lines around the block. However, you can still book a tasting room or private tasting (kids must be at least 6 years old to join parents in the tasting room). Private tastings include sit-down, sensory experiences with an in-depth look into the various flavors available. Group tastings also come with a free pint for each guest to take home.
In addition to private tastings, pint sessions are held weekly — interactive workshops with museum staff members and social media influencers. However, the workshops aren’t necessarily limited to ice cream. Instead, social media influencers also share on topics such as vision boards and stop motion gifs.
The Pint Shop features seven original ice cream flavors (Vanillionaire, Cherrylicious, Churro Churro, Chocolate Crush, Pinata, Sprinklepool and Nana Banana), but you don’t have to travel to New York to give it a try. In addition to the seven flavors, the Pint Shop also sells various ice cream accessories. The pints are also available at most Target stores and the shop and museum in San Francisco. Target’s relationship with the Museum of Ice Cream additionally includes a limited-edition kids’ apparel and accessories collection in stores.
Explore the Pint Shop soon! It’s only open through August, Wednesday–Monday (closed Tuesdays), 12–9 p.m.
Can’t make it to the Pint Shop before it closes? The Pint Shop may head elsewhere at a later date, but you’ll have to keep an eye on the Museum of Ice Cream website at the link above to find out where.
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