Summer is peak travel time for families, with the kids out of school and the weather a little more amenable to those traveling with small children. However, gone are the days where most families just head to the beach or take a big family trip to the lake.
This summer, families are taking advantage of more interesting travel trends, which is taking them to a wider array of destinations across the globe. And the people they have to thank for it? Generation Z.
Generation Z (or those under 19) is quickly overtaking millennials in regards to consumer influence, with a buying power estimated at more than $500 billion. According to a report by Virtuoso, Generation Z family members are highly impacting their parents’ travel decisions by involving themselves in the planning of trips, persuading others to embrace their desire for active experience, looking specifically for unusual destinations and letting social media play a role in their travel decisions — both looking at social media for travel ideas and looking specifically for travel destinations that will appeal to their followers.
So, what are the travel trends modern families are turning to because of this? Virtuoso’s Luxe Report names the top 10 family travel trends for this summer as active and adventure trips, multigenerational trips, beach resort stays, celebration travel, guided or private tours, river cruises, educational trips, ocean cruising, cultural immersion trips and father/son and mother/daughter trips.
While some of these have been around for awhile — beach resort stays are certainly nothing new — others are a bit out of the ordinary compared to previous generations’ preferred family vacations. However, families are enjoying the bonding opportunities afforded by some of the more challenging travel experiences attracting Generation Z, those that force a family to get out of its comfort zones together, like cultural immersion trips or active and adventure tours.
As new family travel options trend, so do new destinations. While Italy has been the family summer travel favorite for 10 years in a row according to Virtuoso, and Europe’s overall appeal stays strong, other destinations known for active adventures are making headway.
This year’s top family travel destinations, in ascending order of popularity, are Spain, the Dominican Republic, France, Costa Rica, South Africa, England, Orlando, Hawai’i, Mexico and Italy.
Virtuoso also listed the top up-and-coming family travel destinations, those sought out by those really wanting something unconventional. These include Iceland, the Galapagos Islands, Cuba, Antarctica, Morocco, Japan, Egypt, Bhutan, Rwanda and India.
Captain Cook Cruises, also known as Fiji’s cruise line, reopened Tivua Island for day cruises. For travelers visiting Fiji, or locals needing a staycation, Captain Cook Cruises offers everything from dinner cruises and three-day journeys to seven–11-day adventures through Fiji’s must-visit surrounding islands.
While urban wine country might sound like an oxymoron, it’s actually a reality at the stunning City Vineyard in New York City’s Tribeca neighborhood. The water-side venue is the perfect host for your next event — whatever that may be, from 20 to 200 guests and from cocktail party to plated dinner.
All airplane flights begin on the ground. An airport is the starting point, but airspace issues continue to expand from the terrestrial to the aerial. Altitude is no barrier when countries claim sovereignty from the Earth to beyond the stratosphere.
Flanked by the ski resort-studded Balkan Mountains and situated directly downwind from the fragrant pine forests of the Vitosha mountain, Sofia’s gorgeous landscape and strategic location between Asia and Europe put it at a crossroads where business and pleasure intermingle effortlessly. In recent years Bulgaria’s capital city has ranked as one of the top 10 best places in the world for startup businesses, and the onslaught of new tax exemptions for businesses looking to invest in the country make it an attractive option for many corporations to begin operations within the city.
It’s been almost three years since Category 5 Hurricane Maria made landfall on Puerto Rico, wreaking havoc on the island and leaving most residents without electricity and clean water. Tourism, which accounts for 6.5 percent of Puerto Rico’s gross domestic product, took a beating, with hotels closed for year-long repairs, airlines cutting service and cruise lines shifting itineraries to other Caribbean destinations. Timing for the hurricane couldn’t have been worse, coming on the heels of the government’s announcement in May 2017 that it was unable to pay more than $70 billion in public debt and thus forced to file for bankruptcy. Large protests and a change of government would follow. Then, in January 2020, a 6.4-magnitude earthquake rocked the south side of the island, forcing San Juan restaurants to close while power was restored. And as we write this story, coronavirus runs rampant across the globe with severe economic implications for all destinations, including Puerto Rico.