A majority of kids crave more say when it comes to planning family travel, with more than 50 percent of children interested in planning an entire trip if given the chance. And now, they might just have the chance as Visit Anaheim lets imaginations take the wheel with the launch of the world’s first kid-led travel campaign developed in conjunction with actress, entrepreneur and mom Tia Mowry.
© Cliff Englert / Visit Anaheim
Anaheim Imaginagency boasts a team of six kid “imaginagents,” including Mowry’s children Cree and Cairo Mowry-Hardrict, and Anaheim locals like Brayden El Moussa and Tynka Gudas, who each curated their dream Anaheim itinerary, including amusement parks, foodie tours and behind-the-scenes sports moments.
Visit Anaheim’s recent research found 82 percent of parents say the best family vacations are the ones their kids help plan, and now families can visit Imaginagency.com to explore and book these “Imaginagent”-planned itineraries. While 84 percent of parents already draw inspiration from their kids when dreaming up trips, 73 percent say they know what their child’s dream vacation looks like and they want to make it happen. One way they can make it happen is by using Imaginagency’s Interactive Itinerary Builder for the chance to win the ultimate Anaheim getaway.
© Cliff Englert / Visit Anaheim
Here’s how your family can use the Imaginagency:
- Discover the Campaign: Learn how Anaheim is giving kids the travel-planning reins in partnership with Disney star Tia Mowry
- Meet the Imaginagents: Six young planners, each with their own personality-packed Anaheim itinerary
- Explore the Itineraries: Bookable experiences include theme parks, hands-on activities, foodie finds and family-friendly stays
- Pick Your Favorite: Choose or build an itinerary that matches your family’s vibe
- Enter to Win: Submit your pick for a chance at the dream trip giveaway
- Pack Your Bags: Whether you win or book it yourself, Imaginagency makes it easy — and fun — for families to plan their next great adventure
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