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Emirates Announces Plans to Join Metaverse with Unique Experiences

by Eugenia Lazaris

May 19, 2022

© Gordon Tipene | Dreamstime.com


Emirates has always sat at the forefront of customer service and innovation, and now they are marrying the two with plans to introduce non-fungible tokens and digital experiences for both airline passengers, especially family travelers, and employees.


With this leap toward digital innovation, Emirates is poised to be at the helm of the future of the travel industry. The airline recently unveiled plans to bring talent from around the world together to help the airline and United Arab Emirates lead the way in the digital economy. With virtual experiences and digital products like NFTs, the airline has officially begun its foray into the Metaverse and Web3. This comes on the heels of several other airlines, like Qantas, Air Baltic and Air Europa, which recently unveiled plans to offer NFT airline tickets.


While NFTs are commonly found in the form of digital artwork, there are also plenty of real-world uses being adopted by these digital products. Airline ticket NFTs, for example, offer a way to purchase air travel by purchasing an NFT with cryptocurrency that can then be redeemed for an actual airline ticket.


Digital experiences and NFTs are still new territory for airlines, and how these technologies will impact travelers is still unfolding. It is clear, however, that as these emerging technologies develop and expand, the possibilities for airlines may be endless, such as pairing the NFTs with collectible digital artwork, offering unique travel experiences or offering exclusive flight deals.


While Emirates hopes to offer customers signature brand experiences and NFTs combining collectability and real-world utility, its willingness to adapt to the ever-evolving digital world shows its commitment to providing excellence when it comes to travel.


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