Emirates has always sat at the forefront of customer service and innovation, and now they are marrying the two with plans to introduce non-fungible tokens and digital experiences for both airline passengers, especially family travelers, and employees.
With this leap toward digital innovation, Emirates is poised to be at the helm of the future of the travel industry. The airline recently unveiled plans to bring talent from around the world together to help the airline and United Arab Emirates lead the way in the digital economy. With virtual experiences and digital products like NFTs, the airline has officially begun its foray into the Metaverse and Web3. This comes on the heels of several other airlines, like Qantas, Air Baltic and Air Europa, which recently unveiled plans to offer NFT airline tickets.
While NFTs are commonly found in the form of digital artwork, there are also plenty of real-world uses being adopted by these digital products. Airline ticket NFTs, for example, offer a way to purchase air travel by purchasing an NFT with cryptocurrency that can then be redeemed for an actual airline ticket.
Digital experiences and NFTs are still new territory for airlines, and how these technologies will impact travelers is still unfolding. It is clear, however, that as these emerging technologies develop and expand, the possibilities for airlines may be endless, such as pairing the NFTs with collectible digital artwork, offering unique travel experiences or offering exclusive flight deals.
While Emirates hopes to offer customers signature brand experiences and NFTs combining collectability and real-world utility, its willingness to adapt to the ever-evolving digital world shows its commitment to providing excellence when it comes to travel.
United Airlines officially became the only major U.S. airline to own a flight training school with the opening of United Aviate Academy on Jan. 27. The moment was made even more historic with its inaugural class, which is 80 percent women and people of color.
As ecotourism and responsible travel become more popular, destinations look for ways to promote their rural and natural areas and preserve local ways of life. Agritourism — staying in farms or rural houses — is perfect for family travel, offering a chance for children to meet and interact with local people. It is not only a highly sustainable form of tourism, but also a more relaxing vacation compared to trips trudging through cities with children in tow.
Embark on a family journey through The Last Frontier with Celebrity Cruises® and experience an unforgettable luxury vacation in the untouched natural beauty of Alaska. The breathtaking landscape of this pristine wilderness sets the stage for every memorable moment from up-close, awe-inspiring views of glaciers to observing native wildlife, including whales, bears, bald eagles, and moose. This corner of the world offers not only spectacular scenery, but also opportunities to learn about the history and culture of Alaska — from the native people who’ve lived here for centuries to the adventurers seeking their fortunes during the gold rush. No matter which sailing you choose, you’ll journey through the ever-popular Inside Passage — one of the most popular experiences on any Alaska vacation — and visit Hubbard Glacier or Endicott Arm and Dawes Glacier.
Australian adventure travel company Aurora Expeditions announced its partnership with Australian-based education platform UpSchool on an Arctic education program, perfect for family travelers. The 10-week course explores the importance of the Arctic region. The program encourages children to create a plan for how their community can contribute to positive environmental change.