In the travel world, you hear a lot about how millennials and Gen Z impact travel, but you rarely hear about the smallest generation — Generation Alpha. Born after 2010, this generation is considered digitally native and expected to be the longest-living and wealthiest generation yet. They’re often the children of millennials and the generation includes all those born through 2025, at which point their numbers are expected to reach 2 billion.
According to an Expedia Group Media Solutions study, this generation already impacts travel, too, and their travel experiences are much different than those of their parents.
On average globally, travelers with Generation Alpha children are taking more than three family trips per year. These include 2.4 family leisure trips and 0.8 family “bleisure” trips. Generation Alpha has thus far mostly traveled domestically and parents of Generation Alpha generally travel domestically more often as well.
When parents of Generation Alpha are planning a family trip, they take their children’s likes and interests into high consideration. Ninety-five percent of these parents say keeping their family members entertained and happy is the most important part of a trip, ahead of getting the best deals and value. These children often love theme parks, major entertainment attractions, water activities and being active outdoors. Children are actively requesting to go to certain destinations and, in many cases, parents are acquiescing to their requests and including them in their travel planning talks.
The average trip for these families is 6.9 days and air travel is the preferred mode of transportation, followed by car. A minimal number of Gen Alpha families use trains or buses, or take cruises. When choosing a transportation option, parents are looking for the fastest option available, where the kids will be easiest to manage; these factors take precedence over cost.
Once in a destination, the families prefer hotels to resorts and vacation rentals. When choosing a hotel, location is the primary consideration, followed by family needs and then price thirdly. Families also rarely use public transportation or rideshare services, choosing instead to walk around their destination, or use a personal car.
Like their parents, Generation Alpha kids are using their devices while on the go. Parents report Gen Alpha kids use devices while traveling for watching online videos, taking photos and videos, playing games, communicating with friends and family, using social media and reading.
If you’re looking for a charming new island escape on the East Coast, get away to a locale many have yet to discover. Daufuskie Island considers itself the Nantucket of the South, a hidden gem off the Southeast Coast, near Savannah, Georgia, and Hilton Head. The luxurious environment is unpretentious, but filled with all the amenities discerning family travelers need.
While urban wine country might sound like an oxymoron, it’s actually a reality at the stunning City Vineyard in New York City’s Tribeca neighborhood. The water-side venue is the perfect host for your next event — whatever that may be, from 20 to 200 guests and from cocktail party to plated dinner.
A beach vacation is a family favorite in the summertime; the weather is nice, towns are thriving and there are fun activities all season. For families looking for the ultimate summer beach vacation, consider Ocean City, New Jersey.
Prior to any family trip, every responsible adult will have a checklist to ensure the journey and destination can be made as safe as possible for everybody. A packing list can incorporate healthy snacks, bug repellant, a first-aid kit and minor illness remedies (cold and flu meds; anti-diarrhea pills) while pre-trip cautions — depending on the location — immunizations and family discussions on how to avoid injury.
You don’t need a passport for a family-friendly island vacation — just a car to take you over the Causeway Bridge in Ft. Myers to Sanibel and Captiva islands in Florida. South Seas Island Resort on Captiva Island offers sugar white-sand beaches, 20 swimming pools, watersports, golf and more than a dozen dining options.