Hilton just launched Undergraduate by Hilton, a new upper-midscale hotel brand building on the success of its Graduate by Hilton brand. Undergraduate by Hilton is designed for travelers visiting college towns, from families and students to alumni and sports fans.
© Hilton
Long-term, the brand has plans for about 400–500 hotels, with the first property anticipated to open in 2027.
Each Undergraduate by Hilton property will comprise both new builds and conversions close to campus. Key elements of these hotels include social public spaces built to feel like an always-on off-campus hangout with a dynamic lounge and library-inspired areas; guestrooms crafted as “creative classrooms” supporting a range of stay occasions; and a barista-led, all-day market and social space featuring grab-and-go retail, curated essentials and cult-favorite items for on-the-go convenience from morning to late evening.
© Hilton
Accommodations will also be anchored by dedicated study corners and functional storage spaces.
A cocktail program by Authentic Hospitality (the group behind buzzy New York City spots like Ray’s and Pebble Bar) will channel the spirit of a favorite college dive bar, with menus offering playfully elevated campus classics.
© Hilton
“We saw a clear opportunity to bring the energy, design and experiences people love about campus communities to more university towns with this new brand. Undergraduate by Hilton unveils an exciting new era of college‑town hospitality, expanding how we show up for campus-connected travelers – offering more stay options while supporting disciplined, long‑term growth across our portfolio,” said Chris Nassetta, president and CEO, Hilton.
Where would you like to see Undergraduate by Hilton appear?
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