K-Beauty, shorthand for the rising worldwide popularity of South Korean beauty products, transcends trendsetting teenage girls. Paper sheet masks, soaked with formulas addressing everything from anti-aging to anti-acne, and securely packaged in sealed foil envelopes, are at the heart of this wave for many reasons. If your family regularly travels, masks are going to fit right in with other space-saving and TSA-adherent essentials. No bottles, no leakage, no excess weight … no problem.
Sheet masks have become so popular many major U.S. drug stores and retail chains have made them as accessible as toothpaste, nail polish remover and aftershave. Masks are not only available at a variety of price points, but also a variety of skin needs. There’s something for every face, young, old, women, men and even little kids who could use some mommy (or daddy) and me chill time.
For Teens, Kids and Kids at Heart:
Atopalm’s Wild Kitty Mask Pack Kids Set ($15/five masks): These ultra-gentle,100 percent cotton masks are drenched with milk nutrients and Vitamin B5 to offer mild moisturizing and soothing effects for delicate children’s skin. Skin irritation-tested extracts provide deep hydration, providing relief from the drying impact of airline flights and travel between climates. Available at YesStyle.com.
Pretty Animalz by MasqueBar ($4 each): This Noah’s Ark fleet of fun, zoo-inspired masks are enriched with a variety of botanicals addressing a wide variety of skin concerns. The Unicorn, Puppy and Narwhal varieties are excellent options for teens. Available at Target, ASOS, Walgreens and Masque.bar.
The Crème Shop Mommy & Me/Daddy & Me Sheet Masks ($10/4): The family time in a box package includes two adult masks (collagen-infused for Mom and aloe vera-soaked for Dad) and two cat-shaped masks to keep your child’s skin hydrated. Available at TheCremeShop.com and Bed, Bath and Beyond.
Sugu Glowing Skin Sheet Mask with Egg White ($3): This is formulated with protein-rich egg white to revitalize a dull complexion. Available at Forever21 and World Market.
For Teens and Adults:
STARSKIN Detoxing Sea Kelp Leaf Face Mask ($15): This splurge-level mask is fortified with organic sea kelp leaves, fenugreek seed extract and camellia oil to help sooth and calm blemishes and decrease the appearance of imperfections. Available at Starskin.com and Barney’s.
BCL Saborino Morning Face Mask ($14 for a 32-pack): This multitasking mask from Japan delivers a condensed but thorough morning routine integrating cleansing, skincare and primer for makeup in only 60 seconds. Available at Amazon.com.

Facial mask sheet © Elizaveta Galitskaya | Dreamstime.com
Pampering for Parents:
Mamonde Sheet Mask Flower Power ($32/seven masks): This sampler contains a week’s worth of eucalyptus pulp sheet masks enriched with various flower extracts that achieve results ranging from replenishing to brightening, hydrating, firming, illuminating, soothing and moisturizing.
107 Botanics Illuminating Moisture Mask ($3 each; $15/five masks): These masks combine Korean fermented vinegar and a variety of botanicals to brighten and smooth the skin, creating a healthy-looking complexion you can notice and feel after each use. This mask also contains propolis and rice extracts to help brighten, purify and visibly improve the appearance of enlarged pores, uneven skin tone, fine lines and wrinkles. Available at 107oneoseven.com, GothamGrove.com, Jet.com, BeautyTap.com.
Vitabrid C¹² Dual Mask ($8 each): This indulgent but effective mask is infused with an age-defying, moisturizing and firming formula that improves the overall look of the complexion. Skin is left feeling softer, smoother and more hydrated. Available at Barneys.com.
Bella Schneider Maximum Youth Restoration Mask ($55/six masks): The Tesla of masks from the San Francisco-based prestige aesthetician uses cruelty-free white snail enzymes, hyaluronic acid and collagen to impart beautiful skin. It repairs skin; reduces the appearance of pigmentation, large pores and fine lines; and illuminates and tones skin.
Bandito by MasqueBar ($4 each): This collection for guys includes four different masks to help bring about an even skin tone, minimize pores, alleviate irritated skin and bumps or reduce wrinkles. Available at Masque.bar.
Barber Pro Gentlemen’s Sheet Masks ($17/two masks): The luxury brand offers a Post-Shave Cooling Mask duo with collagen, which reduces redness, hydrates and moisturizes skin; Skin-Renewing Foil Mask, which warms the skin as it renews skin cells and combat the signs of dull, tired skin (great for bedtime); and Gentelman’s Sheet Mask, packed with green tea and other natural ingredients to even out oily and dry patches, increase elasticity and improve skin tone. Available at Nordstrom.com.
SpaLife Facial Mask for Men ($18/three masks): This specially formulated men’s mask, which can be used before or after shaving, contains a perfect balance of natural ginseng and multivitamins to refresh, clean and moisturize the skin. For a cool facial spa treatment, refrigerate until ready to use. For a warm facial spa treatment, place the pack in warm water for two to three minutes prior to opening. Available at MySpaLife.com and Amazon.com.
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