On your next round of family travel, Crowne Plaza by IHG says “bring your bestie!” The hotel brand launched its new promotion in response to evolving travel trends. The brand’s Leading the Charge in Blended Travel’s white paper finds the rise of hybrid working made way for a new trend of inviting friends and loved ones to join business trips. In a survey of more than 12,000 people, 74 percent of U.S. travelers said they would invite a friend or family member on a work trip, with Gen Z and millennials most likely to do so.
© IHG Hotels & Resorts
“Today’s professionals are embracing blended travel and the perks it offers. Bringing a plus one on a work trip was once kept under the radar, but times have changed,” said Ginger Taggart, vice president of Brand Management – Global Premium Brands, IHG Hotels & Resorts. “Connectivity is at the heart of the Crowne Plaza brand, guiding how we deliver service and spaces across our hotels. The Bring Your Bestie offer delivers upon guests’ needs for shared experiences and meaningful relationships.”
© IHG Hotels & Resorts
Crowne Plaza’s Bring Your Bestie offer includes complimentary breakfast; a signature drink per night of stay; 1,000 bonus IHG One Rewards points; and curated itineraries. The offer is available at select Crowne Plaza hotels that boast the New Modern design: Crowne Plaza Cleveland at Playhouse Square, Crowne Plaza Fort Myers Gulf Coast, Crowne Plaza Indianapolis-Downtown-Union Station, Crowne Plaza Louisville Airport Expo Center, Crowne Plaza Orlando – Downtown, Crowne Plaza Seattle – Downtown and Crowne Plaza Virginia Beach Town Center. Book by May 12 for stays through July 10.
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