La Compagnie Turns Children’s Dreams into Reality for Its 10th Anniversary

Family travelers likely inspired La Compagnie’s new campaign in honor of its 10^th anniversary. The airline’s new campaign, “La Compagnie is 10 years old,” brings together a diverse group of 10 children in New York City that are given free rein to redesign every aspect of La Compagnie’s offerings. The English-, French- and bilingual-speaking children go from suggesting in-flight movies to creating their own dream designs.

“For the past decade, La Compagnie has been shaking up the transatlantic market with our boutique approach to business-class travel,” stated FRED & FARID New York, the creative agency behind the campaign. “We wanted to capture that same spirit of innovation and fresh perspective. And who better to do that than the next generation of travelers? It’s a testament to the power of imagination, and proof that in the world of travel, sometimes the best ideas come from the smallest dreamers.”

The children’s designs were later brought to life on one of the airline’s Airbus A321neo to “fly through a child’s dream.” The campaign launched June 2024 with the debut of the plane before taking off from Paris Orly Airport July 9.

Kids also shared their opinions on the carrier’s social media in a case study video series. Watch the video here.