A study conducted by Sports and Leisure Research Group, in conjunction with Engagious and ROKK Solutions, found more than half of Americans who went on a cruise in the last year are ready to set sail again right now, despite the health concerns associated with COVID-19.
In addition, those polled were asked about the likelihood of returning to other leisure activities and travel experiences they participated in in the past year.
Of those polled:
- 58 percent would take a cruise
• 48 percent would attend a live sporting event
• 47 percent would stay at a hotel
• 46 percent would visit a casino
• 43 percent would fly commercially
• 39 percent would see a movie in a theater
The survey also compared data compiled following the 9/11 attacks and the 2008 recession regarding returning to leisure activities. In late September 2001, 50 percent of those polled strongly agreed with this statement: Taking a vacation 500-plus miles is a priority for me and my family in the next 12 months. In early April 2020, only 35 percent of respondents strongly agreed to that statement. The number increased to 40 percent in late April and went back down to 38 percent in the latest poll.
“Our research takes an unprecedented review of consumer attitudes of the past compared to today’s environment, so that a vast variety of industries can make strategic business decisions to navigate the difficult terrain ahead to get back to normal,” said Ron Bonjean, partner, ROKK Solutions.
The Marriott Bonvoy Bold™ Card recently launched BoldFamilyTravel.Chase.com, an interactive, online resource allowing families to plan future travel together. The launch followed the Marriott Bonvoy Bold™ Card Survey of parents and grandparents that revealed most parents believe children are important resources for planning family vacations and that one-third of parents don’t currently involve their children in planning but would like to.
The Urban Cowboy hospitality brand is no stranger to making city-adjacent stays feel a little more country. The newest addition to the roster, The Chalet, goes a rustic-chic step further at The Urban Cowboy property in the Catskills, New York.
Step right up to the greatest show on Earth as FXExpress Publications, Global Traveler, trazeetravel.com and whereverfamily.com celebrate their 2020 award winners! Join the big top on Dec. 14 as we virtually award the winners of the 17th annual GT Tested Reader Survey awards, including the Airline and Hotel of the Year; the 17th annual Wines on the Wing Airline Wine Survey; the eighth annual Leisure Lifestyle Awards; the sixth annual The Trazees; and the third annual Wherever Awards.