A study conducted by Sports and Leisure Research Group, in conjunction with Engagious and ROKK Solutions, found more than half of Americans who went on a cruise in the last year are ready to set sail again right now, despite the health concerns associated with COVID-19.
In addition, those polled were asked about the likelihood of returning to other leisure activities and travel experiences they participated in in the past year.
Of those polled:
- 58 percent would take a cruise
• 48 percent would attend a live sporting event
• 47 percent would stay at a hotel
• 46 percent would visit a casino
• 43 percent would fly commercially
• 39 percent would see a movie in a theater
The survey also compared data compiled following the 9/11 attacks and the 2008 recession regarding returning to leisure activities. In late September 2001, 50 percent of those polled strongly agreed with this statement: Taking a vacation 500-plus miles is a priority for me and my family in the next 12 months. In early April 2020, only 35 percent of respondents strongly agreed to that statement. The number increased to 40 percent in late April and went back down to 38 percent in the latest poll.
“Our research takes an unprecedented review of consumer attitudes of the past compared to today’s environment, so that a vast variety of industries can make strategic business decisions to navigate the difficult terrain ahead to get back to normal,” said Ron Bonjean, partner, ROKK Solutions.
CM Communications, a PR agency specializing in the travel and hospitality industry, recently polled travel journalists and social media influencers regarding post-COVID-19 travel. The survey polled more than 400 journalists, editors, bloggers and influencers across major markets nationwide.
With technology advancing faster than ever, children globally are becoming attached to devices. Adults too. Our Netflix queue and ever-expanding inbox call our names even when we’re on vacation. We carry distractions with us everywhere, and it’s becoming increasingly difficult to truly connect with your loved ones.
With travel on hold right now, many Americans are eager to get out to explore the world, constantly looking forward to their next trip. Travel isn’t the only thing Americans are missing right now: Sporting events and concerts are canceled and theme parks are closed, leaving people itching for entertainment or adventure.
While urban wine country might sound like an oxymoron, it’s actually a reality at the stunning City Vineyard in New York City’s Tribeca neighborhood. The water-side venue is the perfect host for your next event — whatever that may be, from 20 to 200 guests and from cocktail party to plated dinner.
A recent survey conducted by Louis Karno & Company Communications polled 100 American writers, editors and freelancers to offer an insider perspective on the industry. The survey asked: Where is travel writing headed in the short term, and what were they working on?